Built for teams tired of overpaying agencies.
You need a system,
not another "ad guy."
Instead of replacing your team, we make it more focused. RIFFF gives you the structure, strategy, and clarity to scale what's working, without insane agency costs.
Traditional agencies
✘ Retainers, layers, delays
✘ Creative done for you
✘ No testing strategy
RIFFF Performance Roadmap
✔︎ Flat fee, delivered in 5 days
✔︎ Creative done better by you
✔︎ Testing baked into every sprint
Do you write the ads for us?
No. We set you up to do it better. You get wireframes, briefs, and example copy you can hand off to your team or freelancers. Or use Flex Hours for direction and feedback.
How long does it take to start?
After kickoff, we get right to work, and you'll have your Performance Roadmap within 5 business days. You’ll be testing with confidence by Week 2.
Do I need a creative team?
Not necessarily. If you have someone to run the playbook, we’ll give them the plays. Of course, we're happy to help out in a pinch (that's what the Flex hours are for).
How do I know if RIFFF is right for my brand?
If you’re tired of guessing which ads will work and need a repeatable system for testing and scaling better creative, we’re a great fit.
Guaranteed 2x increase in creative efficiency within 90 days, or we'll coach you for FREE until you do.
Your creative problem
is really a testing problem.
Brands that struggle usually fall into the same traps: scrambling to build new ads under pressure, guessing what will work next,
and running winners into the ground.
No system for testing new hooks, angles, or messges
No clue
what's driving performance
No plan to fight ad fatigue or evolve winners
Wasted spend, missed insights, stalled growth
Sound familiar? Let's fix it.
RIFFF PERFORMANCE ROADMAP:
A creative system built to
run in-house
RIFFF’s Performance Roadmap gives you expert strategy, ready-to-execute briefs, and a framework built to scale winning ads faster while keeping your team in control.
What you get:
-
Competitive analysis – Learn from what’s working in your category
-
Creative audit – Break down your ads and identify performance gaps
-
Testing roadmap – Four 3-week sprints mapped to your goals
-
Creative briefs – Clear plan to execute, objectives, and copy examples
-
Flex Hours – Use for strategy, direction, or feedback anytime
How it works
We deliver your full strategy in just 5 business days.
Everything is built for fast setup and easy internal execution.
STEP 1
We audit
Competitive and creative review to see what’s working and what’s missing.
STEP 2
We build
We put together your roadmap and break it into sprints, complete with briefs and wireframes.
STEP 3
You execute
Your team puts the plan into action, following the guide step-by-step. RIFFF is by your side ready to offer support when you need it.
RIFFF
Performance Roadmap
A structured, 90-day testing framework to efficiently create and iterate high-performing ads. For DTC brands ready to invest in winning strategies and speed up growth.
What you get:
Competitive analysis ($5,000 value)
Report on your competitors’ top-performing ads to identify winners, losers, and breakthrough opportunities
Creative audit ($4,000 value)
Find what’s working, what isn’t, and what can be improved through creative testing
Testing roadmap ($5,000 value)
A structured roadmap broken into four sprints, with clear steps to unlock high-performing creative
Execution-ready briefs ($5,000 value)
Creative briefs for every test, including objectives, hypotheses, and execution steps
10 Flexible support hours ($2,500 value)
Get help with strategy, creative direction, or execution, and more
"We're not a big team, but RIFFF made us feel like one. The plan was easy to follow and even easier to execute. Their creative insights helped us level up fast"
Founder, boutique apparel brand
“We run dozens of campaigns every month, and RIFFF is the first system that actually helped us scale creative without burning out our team. The roadmap keeps us focused, and the briefs are such a timesaver.”
Growth marketing lead, DTC skincare brand
“I didn’t think another ‘framework’ could actually move the needle. But RIFFF delivered. We stopped winging it, started running proper tests, and finally saw what great creative actually looks like.”
E-comm growth lead
“This was the most clarity I’ve ever had on our ad creative. Every test we run now feels intentional, and it’s paying off. Wish we’d done this a year ago.”
Creative director, health & wellness brand
“We ditched our agency after seeing what RIFFF gave us in just 5 days. We’re moving faster, learning more, and owning our performance again.”
Head of performance, pet supply brand